BK Häcken has entered a partnership that provides the club with financial support each time a supporter streams a match. The deal with TV4 Play means a share of the revenue from every streamed Allsvenskan match goes directly to Häcken.
The club presents the initiative as a simple way for supporters to contribute. "This is a perfect way for our supporters to back the club financially without it costing them anything extra," said a spokesperson for BK Häcken. The agreement covers all matches broadcast via TV4 Play for the remainder of the season.
Partnership provides direct backing
By selecting Häcken as their favourite club in the TV4 Play app, supporters can ensure the funds are directed correctly. The revenue will be used to strengthen the club's long-term operations, including its youth academy. This comes as the team enjoys a stable spell with two wins and two draws in its last five matches. Following the 1-1 draw with Mjällby last weekend, a tough away fixture against Malmö FF awaits on October 18th. Fans can follow the entire journey ahead in our fixtures page and check the team's position in the standings.
Read the full report at BK Häcken
